Pocket Friendly Stylish Jewelry

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By the time changes and the fashion world keep growing, exclusive and pretty designs have been introduced in jewelries which every woman would love to wear once in a lifetime or maybe in daily activity. Whether one's choice is for a simple piece of jewelry or elegant or stylish, wholesale dealers would provide all the variety and it will not be difficult for us to pick up the one matching our taste and budget.

Whatever is the age, activity, or taste, the passion for hot jewelry and looking glamorous in the crowd never fades away. All women love to dress up and shine decked out in beautiful accessories. Fashion crazy women spend a lot on fashion items, including accessories and they enjoy doing it all the time.

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These wholesale jewelry dealers offer the same accessories with the same quality, and we can hit upon Fred collection with more affordable price. One does not have to doubt as there is really no difference in the quality of the jewelry. It's just that both are offered at different rates. The reason behind the low prices between both the jewelries is that the accessories from wholesale stores are ordered in bulk and jewelry providers save a lot in these bulk orders only.

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Buying wholesale jewelry is a worthy investment, one does not have to save a lot of money in order to purchase a piece of jewelry, in fact one saves a lot by buying such jewelry. Although every woman has an immense desire to look classy, beautiful, and gorgeous, not all women can afford to do so. Since, the exorbitant rates of the ornaments make them think twice before purchasing even a lighter jewelry piece. But, wholesale fashion jewelry which usually comes from online shopping dealers provides excessive range of stylish jewelry for all common people. The complete range of fashion accessories that these dealers offer brings speechless beauty to the wearer and is perfect to compliment a girl's attire.

Wholesale Costume Jewelry Store

Wholesale costume jewelry in the fashion jewelry business comprises the newest of four cohorts of fashion costume jewelry designers and manufacturers. Newly remodeled online wholesale jewelry store offers a customer centric shopping occurrence and fashion costume jewelry at reasonable prices. Costume jewelry, can let one stand out by having that unique jewelry bit on.

In various civilization jewelry is worn both as beautification and to reflect the wearer's societal standing. Features affecting the option of materials consist of cultural diversity and the accessibility of the materials. Jewellery may be valued because of its material properties, its patterns or for significant symbols.

Further Bridal costume jewelry can improve the overall look and feel of wedding event. Since the bridal costume jewelry pieces obtainable today are so numerous in styles and designs, choosing the right set for ones wedding day can often become confusing. Modern technology has allowed for better quality in jewelry mechanized; so, the age of showiness is long gone. Just go to a fashion jewelry shop to prove that today's costume jewelry pieces do equal true jewelry's elegance.

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Cameo jewelry is most required after jewelry by people who like pictures of their loved ones to be carved in the jewelry. Cameo jewelry has its times past dating back to several thousand years. Cameos were engraved on sea shells in the olden times and were made particularly for the queen or emperor's family.

Even Queen Victoria set a number of fashion and trend in Britain during this era, and this age is remarkably associated with very severe rules of etiquette, formal modes of dress, and somewhat flamboyant and fussy home decor. The look of Victorian jewelry is quite typical. Victorian style has such enduring esteem that several firms make reproduction jewelry which is modeled after or inspired by real Victorian jewelry. Reproduction jewelry tends to be less costly, because it is not a traditional like real Victorian jewelry. Several of the manufacture skill for hand made piece are the same, reflecting the reality that metalsmithing has altered little over the centuries.

Jewellery varies from other items of personal prettification in that it has no other reason than to look attractive.

antique jewelry |By James Peterson on October 27, 2010
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Counterfeiting of Brands in India

By Sheng Feng on May 17, 2011 0 Designer Dior

Rapid advancement in technology and liberalization of the Indian economy have created an ideal market for people misusing existing brand values that have been cultivated and nurtured over a period of time. The mushrooming growth has also given rise to despicable marauding activity, which is nothing but piracy. But the question arises here is that is it the popularity factor which promotes counterfeiting among people or the need factor? I guess it is both.

Counterfeiting also referred as piracy in a common trade parlance mean the unlawful acquisition by a person of the property of another person without his consent. Ever since the evolution of brands, the business has marked a trend in the society where everyone wants to associate himself/herself with the latest quality fashion trends in different forms like branded clothes, institutes, branded products etc. After all, what matters at the end is to show off the branded You!!

The word ounterfeit describes the forgeries of currency and documents but these days the imitations of clothing, software, pharmaceuticals, jeans, watches, electronics, and company logos and brands have become common in the market. In the case of goods, it results in patent infringement or trademark infringement.Certain consumer goods, especially very expensive or desirable brands or those which are easy to reproduce at low rates have become quite frequent and common targets of counterfeiting. The counterfeiters either attempt to deceive the consumer into thinking they are purchasing a legitimate item, or convince the consumer that they could deceive others with the imitation. Some counterfeits are produced in the same factory that produces the original, authentic product,cartier love ring replica, using the same materials.

Indian metros have become base for manufacturing counterfeit products and account for maximum Intellectual Property Rights violations. Delhi is the hub of counterfeit products in India as nearly 70 per cent counterfeit products originate here.

Again the question comes is what has evoked counterfeiting?

Brand business, its growth /competitions etc has led to availability of counterfeits because of the fact brand sells and makes you outstand and therefore the need to copy, pirate,cartier love bracelet replica paypal, counterfeit has emerged along with the growth of brands.In India, the direct loss to FMCG industry is also not less than ' 200 million. A survey was conducted to estimate the size of counterfeit of FMCG products and it revealed the stark reality of FMCG companies having maximum loss up to 40% and an average loss around 20% of their market share of their well known products.

The biggest concern is, however, the customers attraction towards these pirate products is directly proportional to price of these products which are sold at 40 to 45% lesser value than the original. A common man with limited knowledge falls for the counterfeit products due to its cheap or discounted prices. Enforcement of laws against counterfeiting is not so strict in India which is another big jolt for the brand industry.

As counterfeiting has become an economic problem of international importance and has been growing dramatically across the globe, manufacturers of the original products and government find themselves in a constant battle against counterfeiters. This has led to a variety of countermeasures based on lawful, political, administrative, or business techniques. The framework also considers the interplay of attitudes, purchase intentions, and dissonance that leads to coping processes and in turn influences attitudes and decisions. Counterfeiting appears in two different forms, as deceptive and non-deceptive counterfeiting. Under receptive counterfeiting, the consumer is not aware of the fact that he/she purchases a copy rather than the original product and cannot be held accountable for the behavior. Focus is on non-deceptive counterfeiting, where consumers intentionally purchase fake products.The most popular counterfeit market is clothing, followed by shoes, watches, leather goods, and jewelry. Louis Vuitton, Gucci, Burberry, Tiffany, Prada, Hermes, Chanel, Dior, Yves St Laurent, and Cartier are frequently pirated.

Studies say if consumers would not buy; there will be no market for the counterfeit retailers. It also reveals the consumers which include students and businessmen as the major section with 31%, service class (19%) and housewives with 17%. So the question is: who is to be blamed - the retailer or the counterfeit prone consumer?

The customers site few reasons to shop fake products from street markets like branded products available at cheaper rates, choices and variety of designs, one shop for all purchase items. However, they also feel the need of strict laws which can prevent counterfeiting. Nevertheless, a joint effort has been made by FICCI and the leading FMCG companies to bring all companies together to initiate a war against such menace. It is a Brand Protection Committee (BPC) with the objectives to combat the commercial theft since large number of factors goes into a brand building, unscrupulous persons pocketing something which belongs to someone else and also piggybacking on someone elses reputation and to bring awareness amongst society since these counterfeit products deceive the gullible consumers.

However these steps are not enough to stop counterfeiting, Indian Government and other statutory bodies should take active interest for the protection of legitimate business and provide whole- hearted support to the industry at large.

Author is a HOD, Department of Business & Technology at Pearl Academy of Fashion, with more than 18 years of experience in industry & academics in India and abroad. The article has been drafted on the basis of researched project done by her student of PG Diploma in Fashion Merchandising Ms. Harpreet Kaur of 2008-2010 batch.

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Find The Best of Some Of The Changing Precious Jewelry Styles of The Southwest

Numerous folks thinking of desert Southwest diamond jewelry recognize the heritage of the area contains much more than Native American diamond jewelry designs, though the sterling silver and turquoise diamond jewelry selections are very well-known and quite prevalent in today's designs. Albuquerque was a key trading post for the army forts, which integrated several ethnic groups, while the Native American influence is evident. Santa Fe is a important metropolitan location that features several Southwestern jewelry designs, but the town jewelers are regarded pricier than Albuquerque jewelers, when it will come to Native American and contemporary Southwestern bracelets types and many of them are moving to Albuquerque due to the fact the industry is livelier.

You will uncover that there are specific Albuquerque jewelers that deliver all kinds of necklaces as well as major excellent, expense-grade diamond engagement rings by best names like Varna, HeartStar, Diana and ArtCarved, just to name a couple of. Other favorite Southwest necklaces favorites include things like silver artist diamond jewelry collections from ELLE, Nicole Barr and Pandora or individually artistic intended engagement rings from leading bracelets designers can be identified at the far more upscale Albuquerque jewelers. You are probably to discover Native American diamond jewelry shops and other types of Southwestern jewelry located nearby simply because there are numerous diverse bracelets variations that characterize the Southwestern style nowadays.

While numerous individuals are looking the Southwest for standard hand-crafted necklaces, the jewelry types of the Southwest provided by Albuquerque jewelers may possibly contain a lot of contemporary options by major designers that are artisans in all types of diamond jewelry from Fifth Ave in New York to the desert Southwestern variations of more ethnic heritage. The maximum high quality diamonds, top quality Swiss watches and timepieces and sterling silver designer necklaces are really well-known possibilities, when it occurs to Southwestern jewelry preferences.

If you ask most Albuquerque jewelers what may possibly be in the largest demand, there are many that will tell you it might be the larger diamond engagement rings that are of purchase good quality, individually crafted, by the top diamond designer names. There are numerous newly engaged couples that travel to Albuquerque jewelers since the leading name designer engagement rings are discovered, which include GemEast, Scott Kay, Sholdt and Mark Schneider. Not all of the jewellery sold in Albuquerque is from the conventional Southwestern types that numerous men and women may possibly identify with the place and today's alternatives are far more upscale.

Due to the fact of the heritage of the town as a important buying and selling post, Albuquerque jewelers may present greater deals than can be determined in other areas, on the other hand. Some of the major designer lines of bracelets that you will discover in the other metropolitan areas can be determined at Albuquerque jewelers at greater pricing than some jewelers offering comparable bracelets models.

Of course, most individuals that are from the Southwest know that Albuquerque jewelers present some of the most well-known necklaces styles of the Southwest, regardless of whether it is the standard Native American jewelry, which includes sterling silver, colorful gemstones or the individually crafted and top-custom diamond engagement rings. When seeking for the top-good quality bracelets by major designer names, upscale Albuquerque jewelers like Butterfield Jewelers on San Pedro NE can display you the latest types in modern diamond jewelry of the Southwest.

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Many People do Not Keep Most of Their Jewelry at Home

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Buying jewelry is very different from buying your groceries. What is the main difference? It is clear that the jewelry is much more expensive than everyday use. You do not go around buying jewelry everyday and you should never consider the protection of their groceries. People try their best to keep this valuable and safe place to prevent theft. What are effective methods to maintain security?

Due to technological progress, you can easily find a safe jewelry cases, which require the identification of biological function a lot. For example, you will need to provide your retina scan or hand print the open window. This is one of the most reliable ways to keep your valuables secure. In other words, it reduces the opportunities for things to get stolen. However, this equipment is quite expensive. In addition, you must purchase them from reliable sources. Most automated jewel boxes are stored passwords. So you need to ensure that you do not forget your password.

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Many people do not keep most of their jewelry at home. Instead, they get to keep the bank or safe storage. This ensures its safety. However, some people are using this facility. If you wear your jewelry regularly, you have to keep it at home. The best way to maintain a safe home is a high level of security. Currently, no one keeps your valuables safe manual control switches. Today you can find the most advanced electric control jewel boxes. As regards the structure, they are very strong. In addition, each box has its own unique code, and it can not be opened without the correct code. These cells are not very large and can be easily moved from one place to another. In addition, they have cameras installed in them. This helps you catch a person when they are trying to gain access to the box and try to steal your valuables.

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Jewel-theft is very common these days, and count increases as well. Thus, it is very important to keep these expensive goods in a place which is completely safe. Most security companies in recent mechanisms for maintaining security. Thus, it is better to deposit your valuables in one of these companies, rather than keep them at home. Computer security companies and systems to prevent theft of all kinds. In addition, they have guards to protect the jewels as well as at any time. Most people who are diamonds, rubies and other expensive systems to find trusted security company.

Looking Good With Jewelry

Often times, before going out of the house, you may discover that your arms are quite empty. While you can go back inside and wear a watch, there is a better alternative. This is found in the form of a bracelet. A bracelet is a metal band that you wear around your wrist. It can also come in the form of a metal string that goes around your wrist and fastened with a clasp. There are many ways to adorn a bracelet with stones. Some designs have the stones go all the way around the bracelet while some have stones dangling from the bracelet.

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As a woman, when you step out, you would want to look your best. One of the ways to do this is to wear jewelry. There is nothing easier than slapping a bracelet onto your wrist before you step out of the house. Or you can put on a ring after you comb your hair. And to add some dazzle, why not wear a necklace? All this can be done easily enough but only if you have enough options to make sure that your jewelry can match whatever you are wearing at that moment. And that, unfortunately, is the difficult part.

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With so many types of jewelry to choose from, the typical woman is truly spoilt for choice. However, it is all for a better cause since wearing these jewelry can only make you look better than you already are.

Another jewelry that women use are rings. And an effective ring to use is usually made out of sterling silver. Sterling silver jewelry is popular, because sterling silver, while not pure silver, is a harder substance and is easier to process compared to pure silver. This means that it is easier to make elaborate designs when using sterling silver. That is why we can see a wide range of designs for sterling silver rings. This lets you easily find a design that you like.

Nevertheless, having something brilliant in your arsenal such as jewelry made from cubic zirconia is a good option. An example of this is cubic zirconia necklaces.Cubic zirconia is the cheaper alternative to diamonds. The tradeoff for the lower price is a lower quality stone compared to diamond. Nevertheless, cubic zirconia is a good replacement of diamonds if used on a casual basis. Furthermore, cubic zirconia necklaces are suitable because cubic zirconia can made into different colors. This enables your all important centerpiece stone to be presented in different colors.

Jewelry For The Beautiful Woman in Me

bracelets for small wrists |By Shipra S Kaul on April 18, 2011
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Though wearing heavy jewelry like big necklaces or earrings is not possible at all times of the day and the variety cannot be even afforded by all at all times. Thus, the alternatives present today give them a chance to feel how they have been longing to feel. Jewelry is not only for women, but they are today liked by teens as they are growing up as well. It's for everyone and today even men are not shying away from it.

The fact that jewelry completes a woman cannot be denied. However, each woman has a different taste and she represents it through the accessories she wears. Even those women who are busy working during the day and taking care of the house during the remaining part also like to flaunt the jewelry they have whenever they get a chance. Jewelry compliments and expresses their style and sense of fashion and thus, tells the outside world about their personality. Jewelry not only increases their confidence but also makes them feel empowered and beautiful inside.

A number of women and teens today can be seen wearing conch body jewelry. In lay man's language, many women today are seen wearing more than one earrings, in fact multiple. However, in reality they are wearing conch body jewelry. They are piercings done in the middle of the ear, mostly next to the ear tunnels. The most common form of conch body jewelry today is the labret studs. The labret studs have a flat back. This part of the stud is placed very comfortably on the back side of the ear. And the front side uses an accessory which is either of the push fit kinds that can be changed as and when needed or it can be the threaded jewelry kinds, which again can be customized from time to time. Not only it is affordable, but it can be worn every day without causing any strain to your body. It does not even give that over the top look. The variety in conch body jewelry lets you express the kind of person you are and lets the others around you reflect upon the same.

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Shopping For Mens Watches

By Cathy Jones on August 20, 2011 0

Mens watches are one of the most popular jewelry accessories that most males wear everyday. A good watch is comfortable to wear, is durable, and functional. There are many types of watches that are made out of different materials. They range in price from the very inexpensive to the extreme high end costing thousands of dollars.

The first thing a person sees when a man removes his suit coat or rolls up his sleeves is his wrist watch. It is important to give a good impression. There are many on the market that are very sporty and can withstand vigorous activity, and there are some that are incredibly stylish and high-end that are more delicate and meant for an office setting. If a person is very active,cartier love bracelet price range, especially in the outdoors, a waterproof watch is necessary. Digital watches are ideal for those who partake in sports and may need a timer.

The first step in selecting the perfect watch is to pick what face is most appropriate. Round, rectangular, and square all have different appeal. If the man has a smaller wrist, he should pick from mens watches with smaller faces. A bigger guy should look for a heftier timepiece.

Brands of watches will determine a price point, so decide on a budget. Cheap watches do not need to be bought at a jewelry store. Some offer similar features as the more expensive brands, but do not always offer the same status or quality.

Mens watches are found in all kinds of styles. Most young men look for a hipper and sophisticated look with chrome accents. People can not often afford to buy brands like Rolex or Cartier. There are cheap watches that come with leather or gold bands that are more affordable, but have an adult style that can be worn dressy or more casual.

A wristwatch is a staple on the wrist of most males. It is a reflection of his personality and style. There are many brands on the market that are recognized worldwide. A good watch fits the wrist well, accurately keeps the time,cartier love ring pink gold, is easy to read, and is durable to withstand daily activity. If a person can not afford an expensive watch, one of lower value can still be quality made with many good features. If a budget allows for a high-end watch, it will be worth the investment since it can be passed down from generation to generation.

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Why Wear Chloe Sunglasses

By Michael Birbeck on September 16, 2011 0

When people are looking for style in sunglasses it can be difficult to find that proper look. That is when they should now about why they need to wear the Chloe sunglasses. Once they know about the style that is available, the great look, the protection from the suns rays, the affordability, the durability of this item, and the different colors of frames people could easily see that this is the best item. Without knowing about this people could easily select a different brand and be disappointed in what they are getting because it does not last them nearly as long as what they thought it would.

With the styles that are available, people will be able to select the one that fits their personality. Without knowing about this, though,cartier love bracelet gold sale, people could easily look at these all the time and think that the selection is limited without even searching what else is available from this brand.

Great looks are available with this brand because people have a wide selection available to choose from. With that wide selection they can easily find one that is going to work for them. Then they will be able to go out into public and know that they look great all the time.

The key to having these is the amount of protection that they provide for eyes. With this specific brand people will not have to worry about it not providing them with the proper amount of protection. However,cartier love bracelet replica yellow gold, when they look at a different brand, they could see that the proper amount of protection is not available at all.

Many people will think that this brand is not that affordable. However, that would be a mistake that they are making. That is when they should know that these are rather affordable and can easily lead to them being able to make the purchase that they need for these and that the proper level of protection for their eyes.

Durability when you purchase any item is important. Without knowing about this aspect people could think that the item will tear up on them rather quickly. However, with this brand people will find that it is not going to tear up on them, but instead it will last them for weeks to months on end without tearing up on them even with children.

The selection of colors is something that can be thought about as well. Now many people will think that only one color is available, but if they look on the website and not the store they will see numerous color patterns exist for them to choose from.

Being able to buy a new pair of shades is a great thing for many people. However, they may not even consider the Chloe sunglasses, unless they know why they should be wearing these. Once they know why they need to wear these they will see that the choice in what they wear is rather easy and one that could lead them to purchasing the quality brand that they want. Without knowing about this information, though, people will probably overlook this brand and come back to purchase it after their other ones tear up on them.

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Unmatched Quality Replica Watches Along With The Most Realistic Look at Aaawatchreplica

There are many varieties of models in the Maori Collection for men and women. In stainless steel, they include white dial with black tattoo, red with si *** er tattoo, black with si *** er tattoo, and white mother-of-pearl with si *** er tattoo. In PVD, they include petrol dial with black tattoo, black dial with black tattoo, mother-of-pearl with si *** er tattoo, yellow with black tattoo, brown with replica watches black tattoo, and black with si *** er tattoo. The retail price for the stainless steel model is $1,250 and in PVD it is priced at $1,350.

The 37-year-old Nieto joined Baume & Mercier last October after working with Ebel as its international marketing director for about two years. His arrival at the firm was a homecoming of sorts, since Nieto had for the previous five years worked with the Richemont Group, Baume & Mercier's parent firm, developing new products for the various brands it owns. He be- gan his career in the watchmaking arena with the Swatch Group back in 1989 after earning both a degree in microengineering and business management. Attracting Buyers North America is Baume & Mercier's largest market, accounting for Replica Seiko watches more than 25 percent of all its watch sales, which continue to expand, even though the brand is sold in fewer stores than it had been in the 1990s. Much of this, Nieto explains, is because of the attention given to the presentation of the full line of Baume & Mercier watches at the stores. "We are very happy and have much success with the 'shop-in-shops,' " he explains, referring to the firm's pearwood-and-glass watch displays in jewelry stores. "Today, a brand must be very visible and these draw the buyers to see the brand for what it is." These ministores have been installed at the retail level for the past three years, he explains. There are now nearly 110 in the United States, and the firm plans to build an additional fifty to 100 next year, he says. Each is constructed according to the Replica Corum watches needs and space limitations of the retailer but all retain the comfortable wood design.

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"These displays are, I think, the best way to spend marketing money," he explains. "They've been so successful with the first group of jewelers who placed them in their stores that now we get calls from retailers who would like us to place one in their store." This a rare testament from retailers, who are typically very reluctant to open space up in their stores, unless they are convinced the watches and the display will sell more watches. The focus timepieces inside those displays are the recently introduced Hampton City, the Hampton Spirit and the CapeLand series, which now includes a 1,000-meter diver watch with Replica Tissot watches a bright yellow Kevlar dial.

There is also an option for the stainless steel model with 180 full-cut diamonds (0.6ct) lining the tattoo on the white mother-of-pearl dial, for a retail price of $2,500. This wristwatch has the style and durability to be the perfect fit whether you are going to the Replica Panerai watches beach or to an art gallery opening. Techno-Marine has built itself a reputation for breaking boundaries and mixing mediums and contexts. In the Maori Watch Collection it has designed a watch comfortable enough to blend in with backdrops of city or sand. The versatility of the collection's design also comes through in the presence of its correspondingly thematic Maori Accessories Collection. Be on the lookout for a fountain pen, folding knife and cuff links, all bearing the same Techno-Marine tribal tattoo motif. The brand's new CEo speaks of emotion and success f you've shopped for a Baume & Mercier timepiece recently, chances are good you have seen genuine pearwood. That's because all the newest in-store displays for the Swiss brand are custom-made of the hard, fine-grained reddish wood of the pear tree, and glass, which speak volumes about how the firm sells its watches, and about how they are handled before you ever see them at the store. Michel Nieto, CEO of Baume & Mercier worldwide, recently sat down with International Wristwatch to discuss his latest plans for the company. While not directly in charge of the firm's U.S. operations (that job belongs to Edward Wright, U.S. Baume & Mercier president), he nonetheless admires the Replica Jacob & Co watches work accomplished by the U.S. division. Sales are up, despite a difficult market for many watch firms.

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Tiffany has an office and warehouse-distribution center in Parsippany, expanded at a cost of $19 million two years ago. But that facility's primary purpose is to replenish inventory at stores, according to information on company property holdings available online.

In Hanover, at the new 283,000-square-foot structure set back from Parsippany Road, 30,000 square feet is devoted to office space, a training facility, conference rooms, a full-service kitchen and cafeteria; and 34,000 square feet is occupied by various specialty service workshops -- embossing, machine engraving, etching, polishing and watch repair. The storage racks and distribution operation occupy the rest of the $70 million structure.

The goods arrive by truck, each item in its own plastic tote box with a snap-on lid -- like something one might buy at the supermarket for storing leftovers -- sealed inside bubble wrap and bearing a bar code sticker. The bar codes are read by scanners as the items enter the computer-controlled Stratus system on a conveyor belt, and the computer assigns each tote box one of 70,000 available storage positions on a massive rack, 200 feet long, 100 feet wide and 40 feet high.

The one-story steel-framed structure has a brick and precast concrete facade for the office area, with ample windows, Mr. Brown said. The distribution center area has 10-inch-thick concrete walls, with a two-tone sandblasted finish. The workshops are at one end of the distribution area, he said.

THE distribution center has 20 active loading docks, Mr. Brown said, with the capacity for more, and a 500-car parking lot for employees, whose ranks swell during the winter and spring holiday seasons, when Tiffany does its greatest volume of business.

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But those who helped build the structure say it is a gem in the realm of distribution center design. In interviews conducted before the Tiffany spokeswoman said the company would provide no details, executives from JMB Associates described a concrete-walled enclave -- with the store's signature sculpture of Atlas holding a Tiffany clock over the entry -- housing a computerized, roboticized storage and packing system that requires human beings at only two points along nearly two miles of conveyor belts: at a sorting station routing items for engraving, etching, polishing or packing and at a boxing station, where the traditional white ribbon bow is tied by human hands around each trademark blue Tiffany's box.

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The style is discreet, yet dazzling, like a Tiffany & Company diamond watch, platinum ring or si *** er spoon. But this is a warehouse.

There are more than 200 security cameras keeping an eye on the Tiffany wares at all times as they are moved to storage, kept on racks and routed through the distribution center, on their way to one of 168 packing stations, he said.

The famous Fifth Avenue store, portrayed by Hollywood in ''Breakfast at Tiffany's'' as a place where a young woman might glean a little class and glamour just by looking in the windows, opened a high-security high-technology ''customer fulfillment center'' last month in Hanover, just off Route 10.

According to Mr. Alt, the system works like this:

The building, which houses a custom-designed storage and distribution system devised by Knapp, an Austrian engineering firm, is kept guarded from the public. Tiffany declined to have it photographed or to permit the architect to release a rendering, and a spokeswoman said two executives familiar with its construction were ''unreachable'' for comment. SJP Properties, which worked with local authorities to secure the necessary approvals for the project, did not publicize its role.

The JMB project executive for the Tiffany building, Andrew R. Alt, said the best way he could think to describe the mechanized Knapp Stratus distribution system is ''like a giant vending machine.'' The software the Stratus system uses to operate was designed by Tiffany's own technologists working with a company called Manhattan Associates, said Mr. Alt, and took about a year to develop.

''The building is designed to fill Internet and telephone orders and process them very rapidly with a minimum of people,'' said Jeffrey M. Brown, president of JMB. ''With their existing facilities, Tiffany had not been able to do that.''

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You are now able to repeatedly tap an area to uncover hidden puzzles, hint coins, or even interact with your surroundings. The mini-games in the trunk have also been revised, with a new car game replacing the hamster of the Diabolical Box and two brand new games for the player's enjoyment.

The newest game in the series adds a depth to the characters that we had not previously seen in the two games before. By the behaviour of both 'future' and 'present' Luke we are able to get a much clearer picture of what Luke is really like as a person, and various side-stories allow the player to witness first-hand Professor Layton's private life and that he also has weakness not seen before in the series. The story is incredibly strong (much stronger than the previous game where the infamous 'it was all a dream' ploy was used to dampen what was otherwise a wonderful journey) and new add-ons and abilities in-game add to the experience, while keeping the familiar there.

There was much hype when the second in the Professor Layton series, the Diabolical Box (Pandora's Box in Europe) was released. Advertisements both online and offline flooded the streets of game stores and shopping centres in the United States for over a month before the game was released. Given the immense popularity of the game, therefore, it is a mystery why the newest installment in the Professor Layton series was released on the 12th of September without any hype whatsoever.

Professor Layton and the Unwound Future is confirmed to be available on the Nintendo DS with cards such as the R4 SDHC v2.10T and the DSTT card. It is also available on the Nintendo DSi and DSi XL on cards such as the R4i, M3i Zero, Acekard 2i, EZFlash Vi and iEDGE.

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