Counterfeiting of Brands in India

By Sheng Feng on May 17, 2011 0 Designer Dior

Rapid advancement in technology and liberalization of the Indian economy have created an ideal market for people misusing existing brand values that have been cultivated and nurtured over a period of time. The mushrooming growth has also given rise to despicable marauding activity, which is nothing but piracy. But the question arises here is that is it the popularity factor which promotes counterfeiting among people or the need factor? I guess it is both.

Counterfeiting also referred as piracy in a common trade parlance mean the unlawful acquisition by a person of the property of another person without his consent. Ever since the evolution of brands, the business has marked a trend in the society where everyone wants to associate himself/herself with the latest quality fashion trends in different forms like branded clothes, institutes, branded products etc. After all, what matters at the end is to show off the branded You!!

The word ounterfeit describes the forgeries of currency and documents but these days the imitations of clothing, software, pharmaceuticals, jeans, watches, electronics, and company logos and brands have become common in the market. In the case of goods, it results in patent infringement or trademark infringement.Certain consumer goods, especially very expensive or desirable brands or those which are easy to reproduce at low rates have become quite frequent and common targets of counterfeiting. The counterfeiters either attempt to deceive the consumer into thinking they are purchasing a legitimate item, or convince the consumer that they could deceive others with the imitation. Some counterfeits are produced in the same factory that produces the original, authentic product,cartier love ring replica, using the same materials.

Indian metros have become base for manufacturing counterfeit products and account for maximum Intellectual Property Rights violations. Delhi is the hub of counterfeit products in India as nearly 70 per cent counterfeit products originate here.

Again the question comes is what has evoked counterfeiting?

Brand business, its growth /competitions etc has led to availability of counterfeits because of the fact brand sells and makes you outstand and therefore the need to copy, pirate,cartier love bracelet replica paypal, counterfeit has emerged along with the growth of brands.In India, the direct loss to FMCG industry is also not less than ' 200 million. A survey was conducted to estimate the size of counterfeit of FMCG products and it revealed the stark reality of FMCG companies having maximum loss up to 40% and an average loss around 20% of their market share of their well known products.

The biggest concern is, however, the customers attraction towards these pirate products is directly proportional to price of these products which are sold at 40 to 45% lesser value than the original. A common man with limited knowledge falls for the counterfeit products due to its cheap or discounted prices. Enforcement of laws against counterfeiting is not so strict in India which is another big jolt for the brand industry.

As counterfeiting has become an economic problem of international importance and has been growing dramatically across the globe, manufacturers of the original products and government find themselves in a constant battle against counterfeiters. This has led to a variety of countermeasures based on lawful, political, administrative, or business techniques. The framework also considers the interplay of attitudes, purchase intentions, and dissonance that leads to coping processes and in turn influences attitudes and decisions. Counterfeiting appears in two different forms, as deceptive and non-deceptive counterfeiting. Under receptive counterfeiting, the consumer is not aware of the fact that he/she purchases a copy rather than the original product and cannot be held accountable for the behavior. Focus is on non-deceptive counterfeiting, where consumers intentionally purchase fake products.The most popular counterfeit market is clothing, followed by shoes, watches, leather goods, and jewelry. Louis Vuitton, Gucci, Burberry, Tiffany, Prada, Hermes, Chanel, Dior, Yves St Laurent, and Cartier are frequently pirated.

Studies say if consumers would not buy; there will be no market for the counterfeit retailers. It also reveals the consumers which include students and businessmen as the major section with 31%, service class (19%) and housewives with 17%. So the question is: who is to be blamed - the retailer or the counterfeit prone consumer?

The customers site few reasons to shop fake products from street markets like branded products available at cheaper rates, choices and variety of designs, one shop for all purchase items. However, they also feel the need of strict laws which can prevent counterfeiting. Nevertheless, a joint effort has been made by FICCI and the leading FMCG companies to bring all companies together to initiate a war against such menace. It is a Brand Protection Committee (BPC) with the objectives to combat the commercial theft since large number of factors goes into a brand building, unscrupulous persons pocketing something which belongs to someone else and also piggybacking on someone elses reputation and to bring awareness amongst society since these counterfeit products deceive the gullible consumers.

However these steps are not enough to stop counterfeiting, Indian Government and other statutory bodies should take active interest for the protection of legitimate business and provide whole- hearted support to the industry at large.

Author is a HOD, Department of Business & Technology at Pearl Academy of Fashion, with more than 18 years of experience in industry & academics in India and abroad. The article has been drafted on the basis of researched project done by her student of PG Diploma in Fashion Merchandising Ms. Harpreet Kaur of 2008-2010 batch.

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Find The Best of Some Of The Changing Precious Jewelry Styles of The Southwest

Numerous folks thinking of desert Southwest diamond jewelry recognize the heritage of the area contains much more than Native American diamond jewelry designs, though the sterling silver and turquoise diamond jewelry selections are very well-known and quite prevalent in today's designs. Albuquerque was a key trading post for the army forts, which integrated several ethnic groups, while the Native American influence is evident. Santa Fe is a important metropolitan location that features several Southwestern jewelry designs, but the town jewelers are regarded pricier than Albuquerque jewelers, when it will come to Native American and contemporary Southwestern bracelets types and many of them are moving to Albuquerque due to the fact the industry is livelier.

You will uncover that there are specific Albuquerque jewelers that deliver all kinds of necklaces as well as major excellent, expense-grade diamond engagement rings by best names like Varna, HeartStar, Diana and ArtCarved, just to name a couple of. Other favorite Southwest necklaces favorites include things like silver artist diamond jewelry collections from ELLE, Nicole Barr and Pandora or individually artistic intended engagement rings from leading bracelets designers can be identified at the far more upscale Albuquerque jewelers. You are probably to discover Native American diamond jewelry shops and other types of Southwestern jewelry located nearby simply because there are numerous diverse bracelets variations that characterize the Southwestern style nowadays.

While numerous individuals are looking the Southwest for standard hand-crafted necklaces, the jewelry types of the Southwest provided by Albuquerque jewelers may possibly contain a lot of contemporary options by major designers that are artisans in all types of diamond jewelry from Fifth Ave in New York to the desert Southwestern variations of more ethnic heritage. The maximum high quality diamonds, top quality Swiss watches and timepieces and sterling silver designer necklaces are really well-known possibilities, when it occurs to Southwestern jewelry preferences.

If you ask most Albuquerque jewelers what may possibly be in the largest demand, there are many that will tell you it might be the larger diamond engagement rings that are of purchase good quality, individually crafted, by the top diamond designer names. There are numerous newly engaged couples that travel to Albuquerque jewelers since the leading name designer engagement rings are discovered, which include GemEast, Scott Kay, Sholdt and Mark Schneider. Not all of the jewellery sold in Albuquerque is from the conventional Southwestern types that numerous men and women may possibly identify with the place and today's alternatives are far more upscale.

Due to the fact of the heritage of the town as a important buying and selling post, Albuquerque jewelers may present greater deals than can be determined in other areas, on the other hand. Some of the major designer lines of bracelets that you will discover in the other metropolitan areas can be determined at Albuquerque jewelers at greater pricing than some jewelers offering comparable bracelets models.

Of course, most individuals that are from the Southwest know that Albuquerque jewelers present some of the most well-known necklaces styles of the Southwest, regardless of whether it is the standard Native American jewelry, which includes sterling silver, colorful gemstones or the individually crafted and top-custom diamond engagement rings. When seeking for the top-good quality bracelets by major designer names, upscale Albuquerque jewelers like Butterfield Jewelers on San Pedro NE can display you the latest types in modern diamond jewelry of the Southwest.

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Many People do Not Keep Most of Their Jewelry at Home

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Buying jewelry is very different from buying your groceries. What is the main difference? It is clear that the jewelry is much more expensive than everyday use. You do not go around buying jewelry everyday and you should never consider the protection of their groceries. People try their best to keep this valuable and safe place to prevent theft. What are effective methods to maintain security?

Due to technological progress, you can easily find a safe jewelry cases, which require the identification of biological function a lot. For example, you will need to provide your retina scan or hand print the open window. This is one of the most reliable ways to keep your valuables secure. In other words, it reduces the opportunities for things to get stolen. However, this equipment is quite expensive. In addition, you must purchase them from reliable sources. Most automated jewel boxes are stored passwords. So you need to ensure that you do not forget your password.

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Many people do not keep most of their jewelry at home. Instead, they get to keep the bank or safe storage. This ensures its safety. However, some people are using this facility. If you wear your jewelry regularly, you have to keep it at home. The best way to maintain a safe home is a high level of security. Currently, no one keeps your valuables safe manual control switches. Today you can find the most advanced electric control jewel boxes. As regards the structure, they are very strong. In addition, each box has its own unique code, and it can not be opened without the correct code. These cells are not very large and can be easily moved from one place to another. In addition, they have cameras installed in them. This helps you catch a person when they are trying to gain access to the box and try to steal your valuables.

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Jewel-theft is very common these days, and count increases as well. Thus, it is very important to keep these expensive goods in a place which is completely safe. Most security companies in recent mechanisms for maintaining security. Thus, it is better to deposit your valuables in one of these companies, rather than keep them at home. Computer security companies and systems to prevent theft of all kinds. In addition, they have guards to protect the jewels as well as at any time. Most people who are diamonds, rubies and other expensive systems to find trusted security company.

Looking Good With Jewelry

Often times, before going out of the house, you may discover that your arms are quite empty. While you can go back inside and wear a watch, there is a better alternative. This is found in the form of a bracelet. A bracelet is a metal band that you wear around your wrist. It can also come in the form of a metal string that goes around your wrist and fastened with a clasp. There are many ways to adorn a bracelet with stones. Some designs have the stones go all the way around the bracelet while some have stones dangling from the bracelet.

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As a woman, when you step out, you would want to look your best. One of the ways to do this is to wear jewelry. There is nothing easier than slapping a bracelet onto your wrist before you step out of the house. Or you can put on a ring after you comb your hair. And to add some dazzle, why not wear a necklace? All this can be done easily enough but only if you have enough options to make sure that your jewelry can match whatever you are wearing at that moment. And that, unfortunately, is the difficult part.

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With so many types of jewelry to choose from, the typical woman is truly spoilt for choice. However, it is all for a better cause since wearing these jewelry can only make you look better than you already are.

Another jewelry that women use are rings. And an effective ring to use is usually made out of sterling silver. Sterling silver jewelry is popular, because sterling silver, while not pure silver, is a harder substance and is easier to process compared to pure silver. This means that it is easier to make elaborate designs when using sterling silver. That is why we can see a wide range of designs for sterling silver rings. This lets you easily find a design that you like.

Nevertheless, having something brilliant in your arsenal such as jewelry made from cubic zirconia is a good option. An example of this is cubic zirconia necklaces.Cubic zirconia is the cheaper alternative to diamonds. The tradeoff for the lower price is a lower quality stone compared to diamond. Nevertheless, cubic zirconia is a good replacement of diamonds if used on a casual basis. Furthermore, cubic zirconia necklaces are suitable because cubic zirconia can made into different colors. This enables your all important centerpiece stone to be presented in different colors.

Jewelry For The Beautiful Woman in Me

bracelets for small wrists |By Shipra S Kaul on April 18, 2011
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Though wearing heavy jewelry like big necklaces or earrings is not possible at all times of the day and the variety cannot be even afforded by all at all times. Thus, the alternatives present today give them a chance to feel how they have been longing to feel. Jewelry is not only for women, but they are today liked by teens as they are growing up as well. It's for everyone and today even men are not shying away from it.

The fact that jewelry completes a woman cannot be denied. However, each woman has a different taste and she represents it through the accessories she wears. Even those women who are busy working during the day and taking care of the house during the remaining part also like to flaunt the jewelry they have whenever they get a chance. Jewelry compliments and expresses their style and sense of fashion and thus, tells the outside world about their personality. Jewelry not only increases their confidence but also makes them feel empowered and beautiful inside.

A number of women and teens today can be seen wearing conch body jewelry. In lay man's language, many women today are seen wearing more than one earrings, in fact multiple. However, in reality they are wearing conch body jewelry. They are piercings done in the middle of the ear, mostly next to the ear tunnels. The most common form of conch body jewelry today is the labret studs. The labret studs have a flat back. This part of the stud is placed very comfortably on the back side of the ear. And the front side uses an accessory which is either of the push fit kinds that can be changed as and when needed or it can be the threaded jewelry kinds, which again can be customized from time to time. Not only it is affordable, but it can be worn every day without causing any strain to your body. It does not even give that over the top look. The variety in conch body jewelry lets you express the kind of person you are and lets the others around you reflect upon the same.

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Shopping For Mens Watches

By Cathy Jones on August 20, 2011 0

Mens watches are one of the most popular jewelry accessories that most males wear everyday. A good watch is comfortable to wear, is durable, and functional. There are many types of watches that are made out of different materials. They range in price from the very inexpensive to the extreme high end costing thousands of dollars.

The first thing a person sees when a man removes his suit coat or rolls up his sleeves is his wrist watch. It is important to give a good impression. There are many on the market that are very sporty and can withstand vigorous activity, and there are some that are incredibly stylish and high-end that are more delicate and meant for an office setting. If a person is very active,cartier love bracelet price range, especially in the outdoors, a waterproof watch is necessary. Digital watches are ideal for those who partake in sports and may need a timer.

The first step in selecting the perfect watch is to pick what face is most appropriate. Round, rectangular, and square all have different appeal. If the man has a smaller wrist, he should pick from mens watches with smaller faces. A bigger guy should look for a heftier timepiece.

Brands of watches will determine a price point, so decide on a budget. Cheap watches do not need to be bought at a jewelry store. Some offer similar features as the more expensive brands, but do not always offer the same status or quality.

Mens watches are found in all kinds of styles. Most young men look for a hipper and sophisticated look with chrome accents. People can not often afford to buy brands like Rolex or Cartier. There are cheap watches that come with leather or gold bands that are more affordable, but have an adult style that can be worn dressy or more casual.

A wristwatch is a staple on the wrist of most males. It is a reflection of his personality and style. There are many brands on the market that are recognized worldwide. A good watch fits the wrist well, accurately keeps the time,cartier love ring pink gold, is easy to read, and is durable to withstand daily activity. If a person can not afford an expensive watch, one of lower value can still be quality made with many good features. If a budget allows for a high-end watch, it will be worth the investment since it can be passed down from generation to generation.

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Why Wear Chloe Sunglasses

By Michael Birbeck on September 16, 2011 0

When people are looking for style in sunglasses it can be difficult to find that proper look. That is when they should now about why they need to wear the Chloe sunglasses. Once they know about the style that is available, the great look, the protection from the suns rays, the affordability, the durability of this item, and the different colors of frames people could easily see that this is the best item. Without knowing about this people could easily select a different brand and be disappointed in what they are getting because it does not last them nearly as long as what they thought it would.

With the styles that are available, people will be able to select the one that fits their personality. Without knowing about this, though,cartier love bracelet gold sale, people could easily look at these all the time and think that the selection is limited without even searching what else is available from this brand.

Great looks are available with this brand because people have a wide selection available to choose from. With that wide selection they can easily find one that is going to work for them. Then they will be able to go out into public and know that they look great all the time.

The key to having these is the amount of protection that they provide for eyes. With this specific brand people will not have to worry about it not providing them with the proper amount of protection. However,cartier love bracelet replica yellow gold, when they look at a different brand, they could see that the proper amount of protection is not available at all.

Many people will think that this brand is not that affordable. However, that would be a mistake that they are making. That is when they should know that these are rather affordable and can easily lead to them being able to make the purchase that they need for these and that the proper level of protection for their eyes.

Durability when you purchase any item is important. Without knowing about this aspect people could think that the item will tear up on them rather quickly. However, with this brand people will find that it is not going to tear up on them, but instead it will last them for weeks to months on end without tearing up on them even with children.

The selection of colors is something that can be thought about as well. Now many people will think that only one color is available, but if they look on the website and not the store they will see numerous color patterns exist for them to choose from.

Being able to buy a new pair of shades is a great thing for many people. However, they may not even consider the Chloe sunglasses, unless they know why they should be wearing these. Once they know why they need to wear these they will see that the choice in what they wear is rather easy and one that could lead them to purchasing the quality brand that they want. Without knowing about this information, though, people will probably overlook this brand and come back to purchase it after their other ones tear up on them.

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